MATCH PROGRAMMES A number of Clubs had previously asked the EFL if the mandatory publication of a match programme could be addressed as a result of an overall decline in sales and the proliferation of digital and social media, which has the ability to deliver the same content in a more cost effective manner. Mandatory publication of a programme was required due to a number of the EFL’s partnership, sponsorship and opt-in agreements. EFL Clubs approved an amendment which allows Clubs to opt out of providing advertising in match programmes on the basis it is replaced with other inventory. This amendment will mean that the requirement to deliver programme advertising in the EFL Regulations will only apply if a match programme is produced. The amended regulation provides each Club with the option to determine whether or not they publish a match programme. Would you be bothered if your club did away with the Prog?